I have spent over twenty years creating hundreds of raps with thousands of people in diverse settings: sharing my own raps to educate, explain ideas, and entertain; facilitating others to tell their own stories through rap; supporting those who rap to get their stories heard.

The pedagogic potential of rap is unparalleled – as a tool to support expression, healing, learning and recall. In the classroom and beyond, for anybody who is willing and open.

I believe the world is better when it rhymes. It is more musical, more compelling, more fun.  It offers structure and connection amidst the chaos of living – a structure which is a channel for extraordinary creativity.

It is my mission to try and make the world rhyme as much as possible.  

– mc appljuic , founder, Revision Raps

Joel McIlven (aka mc appl juic) is a leading pioneer of Hip Hop Education in the UK. Since 2003 he has facilitated rap programmes to thousands of students in a vast diversity of settings, across the curriculum, from pre-school to under-graduate level. He has extensive experience of SEN and alternative settings. As a headteacher, he has implemented practices of Hip Hop Education at a whole school level. Joel studied Philosophy, Politics and Economics at Oxford University, completed his PGCE at the Institute of Education, London, and a Master’s degree specialising  in Hip Hop Education at New York University.